Business Plan Generator
Answer a few questions to get a structured one-page plan
What goes in a simple business plan?
You don't need a 40-page document to start. A practical one-page plan forces you to be clear about what you sell, who buys it, how you make money, and what you need to get going. This generator builds that structure from your answers so you have a working draft to refine.
The sections of a lean business plan
- Executive summary — the business in a paragraph.
- Problem & opportunity — the gap you fill.
- Solution & offering — what you actually sell.
- Target market — who buys and where they are.
- Revenue model — how the money comes in.
- Marketing & sales — how you reach customers.
- Startup costs & funding — what you need to launch.
- Milestones — the first concrete steps.
Turn your plan into numbers
A plan is only as good as the numbers behind it. Once you have your draft, pressure-test it with the startup cost calculator and the break-even calculator, and decide your structure with the sole trader vs company comparison.
Frequently asked questions
Do I really need a business plan?
You don't need a long formal document to start, but a one-page plan forces clarity on what you sell, who buys it and how you make money. It's also useful if you ever seek funding.
Can I edit the generated plan?
Yes. The generator gives you a structured draft from your answers, which you can copy or download as a text file and refine however you like.
What's the difference between a business plan and a pitch?
A business plan is the full picture of how the business works; a pitch is a short summary used to win customers or investors. Start with the plan, then distil it.