Business Name Generator
Brandable name ideas for your Australian business
Name ideas are generated for inspiration only. Always verify availability and trade marks before using a name.
How to name your business
A good business name is easy to say, easy to spell, and gives a hint of what you do — without boxing you in if you expand later. Use this generator to spark ideas, then put your shortlist through the practical checks below before you fall in love with one.
Checklist before you register a name
- Availability: search the ASIC register to make sure the business name isn't taken.
- Trade marks: check IP Australia so you don't infringe an existing mark.
- Domain: a matching .com.au or .au domain builds trust with Australian customers.
- Social handles: check the name is free on the platforms you'll use.
- Say it out loud: if people mishear or misspell it on the phone, reconsider.
Registering your business name in Australia
If you trade under anything other than your own personal name, you generally need to register a business name with ASIC (a small annual fee) and link it to your ABN. Registering a business name is not the same as owning a trade mark or a company — it simply reserves the name on the register. Check your ABN and GST obligations →
Frequently asked questions
How do I check if a business name is available?
Search the ASIC business name register, check for a matching .com.au domain, search IP Australia for trade marks, and check social media handles. Our generator links to each of these.
Do I have to register my business name?
If you trade under anything other than your own personal name, you generally must register the business name with ASIC and link it to your ABN. It's a small annual fee.
Is a registered business name the same as a trade mark?
No. Registering a business name simply records it on the ASIC register — it doesn't give you exclusive rights. A trade mark (through IP Australia) protects your brand. They're separate.